The moving image team at Emperor brought me onto the Mubadala Tennis campaign to elevate the TV spot with bold, cinematic 3D visuals.

The idea behind the campaign was to highlight the shared precision and reach found in both Mubadala’s work and the world of professional sport. To bring that to life, we developed a dynamic blazing‑trail graphic that weaved through environments large and small — a visual metaphor for the huge range of industries Mubadala invests in and the positive change made through the process.